Marketing 6e is a strong foundational text for first-year students studying towards a BCom and BA qualifications in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology. The book covers issues such as sponsorship, marketing research, consumer behaviour and marketing positioning. Marketing is a principles-based guide through current topics such as green marketing and marketing communications. The title includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries. New to this edition: Additional content on sustainability; Updates on digital marketing; Updates of examples, readers and case studies

'Having been asked many times if he could recommend a definitive guide to use of our glorious language and not satisfied that the right book existed, Lamb wrote it himself' - Yorkshire Post Written by the President of the Queen's English Society and covering all of the basics, this clear and practical guide will teach anyone how to write and use English correctly. What is good English, and why do we need it? The Queen's English shows how the English language, used properly, has great power to instruct, move and entertain people, but used incorrectly, can lead to a lack of clarity and confusion. This book informs in a light-hearted way, reminding readers how to use the basics of grammar, punctuation and spelling, as well as further teaching them new tips and tricks of style, rhetoric, vocabulary and the use of foreign phrases, to give their writing and speech a stylish and impressive flair. The book also shows the perils of using language incorrectly, offering extremely (if unintentionally) humorous examples of where bad English can cause one thing to mean something entirely different! Authoritative yet entertaining, and illustrated with pithy drawings, this is the ideal book for anyone who strives for clear, stylish and accurate communication.

Humans are often extraordinary at performing practical reasoning. There are cases where the human computer, slow as it is, is faster than any artificial intelligence system. Are we faster because of the way we perceive knowledge as opposed to the way we represent it?

The authors address this question by presenting neural network models that integrate the two most fundamental phenomena of cognition: our ability to learn from experience, and our ability to reason from what has been learned. This book is the first to offer a self-contained presentation of neural network models for a number of computer science logics, including modal, temporal, and epistemic logics. By using a graphical presentation, it explains neural networks through a sound neural-symbolic integration methodology, and it focuses on the benefits of integrating effective robust learning with expressive reasoning capabilities.

The book will be invaluable reading for academic researchers, graduate students, and senior undergraduates in computer science, artificial intelligence, machine learning, cognitive science and engineering. It will also be of interest to computational logicians, and professional specialists on applications of cognitive, hybrid and artificial intelligence systems.

Humans are often extraordinary at performing practical reasoning. There are cases where the human computer, slow as it is, is faster than any artificial intelligence system. Are we faster because of the way we perceive knowledge as opposed to the way we represent it?

The authors address this question by presenting neural network models that integrate the two most fundamental phenomena of cognition: our ability to learn from experience, and our ability to reason from what has been learned. This book is the first to offer a self-contained presentation of neural network models for a number of computer science logics, including modal, temporal, and epistemic logics. By using a graphical presentation, it explains neural networks through a sound neural-symbolic integration methodology, and it focuses on the benefits of integrating effective robust learning with expressive reasoning capabilities.

The book will be invaluable reading for academic researchers, graduate students, and senior undergraduates in computer science, artificial intelligence, machine learning, cognitive science and engineering. It will also be of interest to computational logicians, and professional specialists on applications of cognitive, hybrid and artificial intelligence systems.

What does it mean to follow Jesus after college? If it was ever easy to graduate from college, choose a direction, and move on in life, it's not easy today. The terrain is unmapped, the destination uncertain, the stakes high. To add to the pressure, Christians often find themselves looking back nostalgically on their school days. Then they knew genuine community, found time to pray, weren't obsessed with money. The "real world" they were promised (or threatened with) during college turns out to be a maze in the haze. Where is God in all this? Richard Lamb deftly blends scriptural insights, stories of recent graduates, and his own life experience to offer sound advice and practical encouragement for a confusing time. As he shows time and again, on matters from jobs to ministry, discipleship can continue after university. Whether you're just finishing a degree or graduated a decade ago, if you look back longingly on the spirituality of your college years and wonder how you can regain it, this the book for you.

This Is A New Release Of The Original 1878 Edition.

This Is A New Release Of The Original 1878 Edition.

Volume 2 of 2. Other volumes in this set are ISBN(s): 1417957018.

Volume 1 of 2. This Book Contains A Memoir By His Sister Madame De Surville. Other volumes in this set are ISBN(s): 1419180118.

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.